A Better Hair Day Starts With the Right Routine

Routine 03

Repair Routine

For hair that looks or feels stressed by heat, colour services, chemical processing or frequent styling. This route clearly separates everyday repair care from advanced smoothing treatments.

Everyday repair path

• Compatible shampoo, conditioner or mask
• Heat Shield Hair Spray before heated tools
• Bonding Rosemary Oil as directed on wet, damp or dry hair

Advanced Hair Botox path

A formaldehyde-free, no-fume Brazilian Botox smoothing treatment suitable for all hair types. Requires washing twice with Celine Claire Purifying Shampoo, drying thoroughly, section application, 20–30 minutes leave, medium-heat blow-dry and flat-iron. Complete application and safety guidance must appear before this routine is offered for purchase.

Routine 04

Blonde Hair Routine

For blonde, silver, highlighted or lightened hair that needs tone maintenance alongside moisture. This is a weekly toning route, not an everyday wash routine.

Approved Blonde routine order

1. Wear gloves before applying the highly pigmented Silver & Purple Shampoo.
2. Apply to wet hair and lather from root to tip, concentrating on brassy areas.
3. Leave one minute for subtle toning or up to five minutes for a more intense result, then rinse thoroughly.
4. Use the shampoo only once weekly per the current directions.
5. On Purple Mask days, skip conditioner. Apply the mask generously to wet hair and comb through.
6. Leave the Purple Mask on no more than five minutes, then rinse well.
7. Wash hands immediately after handling the mask to prevent staining.
8. Air-dry halfway where practical, then apply Heat Shield Hair Spray before heated tools.

Relevant products

Silver & Purple Shampoo, Purple Mask for Blonde Hair and Heat Shield Hair Spray.

Routine 05

Curl Routine

For wavy, curly and coily textures looking for moisture, softness, definition, volume and manageable styling without a crunchy or hard finish.

Approved Curl Essence application

1. Wash and condition with products suitable for the customer’s curl type.
2. Start with approximately a penny-sized amount of Curl Essence. A small amount goes a long way; add more only if needed.
3. Warm it between the palms and apply it to wet hair.
4. Divide the hair into three to five sections depending on its length.
5. Smooth the product through each section, from the ends upward, without pulling or tugging.
6. For looser-looking curls, smooth the product downward through each section.
7. Style and allow the curls to set as desired.

Hero product

Curl Essence Leave-In Conditioner for Curly Hair. Any additional oil, mask or styling product must be added only after directions and compatibility have been reviewed.