●  Canadian Haircare Brand ●  Real Routines, Reviews & Results ●  Secure Checkout ●  Flat USD $15 Shipping ●  Canadian Haircare Brand ●  Real Routines, Reviews & Results ●  Secure Checkout ●  Flat USD $15 Shipping
0
Model with dark hair and cool-beige highlighted sections for the Celine Claire Blonde Hair Routine.

Weekly tone + moisture care

Keep Blonde, Silver and Highlighted Hair Looking Intentional

Highly pigmented purple care can help address yellow, orange and brassy-looking tones, but timing matters. This weekly routine shows when to use Silver & Purple Shampoo, when to replace conditioner with Purple Mask and when to add heat protection.

Shop Blonde CareExplore All Routines

Who this routine is for

Cool, cleaner blonde.

  • Natural or colour-treated blonde hair
  • Platinum, silver, highlighted or lightened hair
  • Blonde or brown hair showing unwanted yellow, orange or copper-looking tones
  • Straight, wavy, curly and other textures per the current product descriptions

Routine products

Three products, one weekly plan.

Silver & Purple Shampoo

Highly pigmented weekly shampoo positioned to neutralize yellow and brassy-looking tones and brighten blonde, platinum, silver and highlighted hair.

Shop the Shampoo →

Purple Mask for Blonde Hair

Ultra-pigmented toning and conditioning mask positioned for brass control, moisture, shine, texture and manageability.

Shop the Mask →

Heat Shield Hair Spray

Heat-protection product for use before blow-dryers, curling tools and irons. The Purple Mask directions specifically recommend Heat Shield before heat styling.

Shop Heat Shield →

Weekly purple routine

Seven steps, once a week.

Wear gloves, time the shampoo carefully, then choose conditioner or Purple Mask.

  1. Protect hands

    Wear gloves before applying Silver & Purple Shampoo because its violet pigment may stain the hands.

  2. Shampoo

    Apply to wet hair. Massage from root to tip and concentrate on areas that appear particularly brassy. For highlights, focus on the blonde sections.

  3. Time the shampoo

    • Approximately one minute for a subtler toning effect
    • Up to five minutes for a more intense result
    Do not exceed the current directions. Rinse thoroughly.

  4. Choose conditioner or Purple Mask

    For a standard purple-shampoo day, follow with a compatible Celine Claire Conditioner. For a Purple Mask day, skip conditioner and apply the mask generously to wet hair. Comb through evenly.

  5. Time the Purple Mask

    Leave it on for no more than five minutes, then rinse thoroughly.

  6. Prevent staining

    Wash hands immediately after handling the Purple Mask if gloves were not used.

  7. Dry and protect

    The current mask directions recommend allowing the hair to air-dry halfway where practical before applying heat products. Apply Heat Shield Hair Spray before heated styling.

Timing matters

Subtle or intense — you choose.

1 min

Subtle toning

Rinse after approximately one minute for a lighter refresh between wash days.

5 min

Intense toning

Leave up to five minutes for a stronger tone. Do not exceed the current directions.

Frequency: Silver & Purple Shampoo is directed once weekly. Purple Mask is weekly or as needed until the desired toning result is achieved. Do not encourage overuse.

Simpler routine

Once weekly, three steps, done.

Gloves → Silver & Purple Shampoo for one to five minutes → rinse → compatible conditioner → rinse → Heat Shield before heated styling.

Bundle candidate

Argan Hydrating Shampoo, Conditioner & Purple Mask Bundle

Argan Oil Hydrating Shampoo, Conditioner & Purple Mask Bundle

Build regular hydration and occasional violet toning into one full-size set. Use the shampoo and conditioner on normal wash days, then switch the conditioner for the highly pigmented Purple Mask when blonde, silver, grey or highlighted hair shows unwanted warm-looking tones.

  • 500 ml Argan Oil Hydrating Shampoo
  • 500 ml Argan Oil Hydrating Conditioner
  • 400 ml Purple Mask for Blonde Hair

—

This bundle does not include Silver & Purple Shampoo. It is a hydration and purple-mask set that can support the blonde-care routine according to the approved directions.

View Product

FAQ

Answers before you start

The current directions say once weekly.
Approximately one minute for subtle toning or up to five minutes for a more intense result.
Yes. The current shampoo directions recommend gloves because violet pigments may stain the hands.
No. The current Purple Mask directions say to skip conditioner on mask days.
No more than five minutes.
Yes. Wash hands immediately after application, or use gloves.
Yes. The current product descriptions include highlighted, platinum, silver, natural blonde and colour-treated blonde hair.
The current Purple Mask directions recommend Celine Claire Heat Shield Hair Spray.

Cooler tones, cleaner blonde

A quiet weekly ritual for brighter hair.

One weekly wash, one timed rinse, one heat-protected finish.

Shop the Weekly WashTake the Hair Quiz